How to Offer Cash on Delivery for Your Online Store

Cash on delivery remains hugely popular in India, especially with first-time online shoppers. Offering it can boost sales — but it needs managing. Here's how to do it well.

Why COD matters in India

Many customers still prefer to pay when the product arrives. Offering COD removes a big barrier to that first purchase and builds trust.

How to manage the risks

• Confirm orders by call or WhatsApp to reduce fake orders.
• Consider a small COD fee to offset costs and encourage prepaid orders.
• Set limits on high-value COD orders.

Encourage prepaid too

Offer a small discount or free shipping on prepaid orders. Over time, as customers trust you, more will pay online — which is cheaper and safer for you.

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